In an age where the personal computer has become a necessity both to individuals and companies alike, the internet has increasingly served as a convenience for knowledge-seekers who can find the answers to the universe at the “click of a SEARCH button”, and for multi-taskers who can choose, ship, and gift wrap a Christmas present without having to leave their “ergonomic” desk chair. The same is true for business travelers seeking to simplify their itinerary planning by booking their hotel rooms online.
In a “2008 Independent Travel Web Site Satisfaction Study” conducted by J.D. Power and Associates, it was discovered that the number of travelers utilizing the World Wide Web to make their reservations has increased 15% during the past year. ….travelers are finding that corporate-branded websites have better pricing and options than independent websites.
Of course Hilton was a website where travelers seeking to conveniently make online guestroom reservations, but for two years running, they have extended the same opportunity to meeting planners as well. Hilton’s e-events small group project allows individuals and meeting planners to plan family reunions, small weddings, and business conferences completely online without ever having to speak to a sales representative. “We put total control in the customer’s hand,” said Bob Brooks, Hilton’s Vice President of e-Sales. On e-events, customers are able to select their menus; book their guestroom block (up to 25 rooms); and even personalize a personal event web page where their attendees can obtain information regarding an event, view personal photographs and images related to the event, and book guestrooms in the event room-block.
A tidbit brought to you by Shawn Parker, Catering Manager